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Let Your Customers Know They Are Special
Many of your regular customers continue to buy wine from you, not only because they enjoy your wine but also because they enjoy the feeling of being part of the winery family. The better you treat...
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Are You Getting Enough Customers?
How many visitors come into your winery each month and in total how many people do you see each year? I am sure that most of you know how many people you see each month and each year. If you don’t...
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Stand Out from the Crowd
What can you do to make the experience at your winery different and more memorable than other wineries? Most wineries have good wine (they would not be in business long if they didn’t) but good wine...
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Quotes About Wine
While I was thinking about ways to add a little zip to newsletters, emails, etc. I started researching quotes about wine. Fortunately, there are plenty of quotes about wine that could be used when...
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More Quotes About Wine
Adding a quote about wine from a famous person to the top of a newsletter or in an email can make a difference as to whether your customers choose to read what you have sent. Starting off with a witty...
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Make Your Emails More Interesting than “Spring Sale”
Emails are, of course, the easiest and quickest way to contact your customers. It is because of this that your customers get so many emails each day. The first thing I do when I get to my computer in...
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Consider Your Words
Words can be used to achieve many different things. When you are in the tasting room, the main objective of the words you use should be to make your guests feel comfortable (i.e. not using words that...
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Attracting Guests to Your Winery
There are a great many wineries in the United States. According to Vine Pair, there were sixteen thousand three hundred and ninety-seven (16,397) wineries in the United States in 2021, and in Canada,...
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Choose Your Colors Wisely
Lately, I have been reading articles on the use of color to promote sales. Color has a lot to do with whether people opt to do business with you. Choosing the right colors for your brochures, sales...
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Connecting with Your Customers
Here we are in the middle of the busy season, with more people visiting your winery each day and many of them coming in at the same time. On some days, it is as though a bell goes off somewhere and...
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Make Your Winery Stand Out
It is not only important to make good, great, or amazing wine, these days, it is also important to make your customers understand that you appreciate them and their support of your business. With the...
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What Are Your Plans for Autumn?
As we leave summer behind (hard to imagine we are through summer, but we are), what do you have planned for the autumn? It may be that many of your long-time customers and/or wine aficionados may not...
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Time to Think About the Holidays
Besides the regular holidays that we are all familiar with, there are many other holidays during every month that we can, if we choose, celebrate in the tasting room or in our mailings to our...
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Time for Wine-Making Memories
In case it has slipped anyone’s memory it is grape harvest and wine-making time. It is also the time that the wine tasting, wine drinking, and wine buying public likes to be at the winery so they can...
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November & December Sales
Even though this is a busy time of the year for many wineries, have you thought about your projections and plans for what you want to do during the holiday months – Thanksgiving, Christmas, Hannukah,...
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Encouraging Your Customers to Buy
How do you encourage visitors to your winery to buy? Well, that depends on the customers. For example: If the people in your tasting room are first time visitors, it helps to give them a short...
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Do You Enjoy Selling and Do Your Customers Enjoy Listening to Your Sales Pitch?
How do you feel about selling? Many people work in wine tasting rooms because they like wine and they like to talk about it to others who don’t know as much. Naturally, it is important that you have...
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It’s Beginning to Look A Lot Like the Holidays
If you have not started already (and I am sure many of you have), it is definitely the time to start thinking about the coming holidays as well as other celebrations during December – and there are a...
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Do You Know Your Best Customers Well?
Are you in regular contact with your best customers regularly? Do you ever give them a call just to say hello? Would you consider them friends? Your best customers are the ones who not only buy your...
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Are You Ready for the Holiday Sales?
Hard to believe that it is coming up to the end of 2022 and that the holidays are just around the corner again. Thanksgiving is less than a month away, with the December holidays and New Year...
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