There are a great many wineries in the United States. According to Vine Pair, there were sixteen thousand three hundred and ninety-seven (16,397) wineries in the United States in 2021, and in Canada, there were one thousand and eighty-one (1,081) wineries.
Lots of wineries for consumers to choose from. Even if you split the numbers by their respective states or provinces, viticultural areas, or towns, consumers have a lot of wineries and/or a lot of wine areas to choose from.
How can you make sure they come to visit yours? Make sure information about your winery is easy to find both on and offline. If you are active in the chamber of commerce, provide the chamber with your most up-to-date information.
With that many wineries and after a whole day or two of wine tastings, it is easy for your visitors to confuse the experiences they had at the individual wineries. So what should you be doing to make your winery stand out for your visitors?
Most of the possible visitors to your winery will turn to their computers to bring up your website. Even if they have heard about your winery from friends, they may want to double check opening and closing hours, what you have to offer and the basics of your location.
The first thing you want to start with is your website:
- Is the basic information (address, hours, offerings, why guests should visit) on the front page of your website, or is it easy to find if they have to click through?
- Have a short paragraph on the first page with reasons why your winery is a great winery to visit. If you have recommendations from past visitors, put a couple of them on the front page and one or two more on each page of information.
More on attracting guests and keeping them coming back next week.
A tip of the glass from me to you!
