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For Better Sales, Plan Your Customer Interaction
How much time do you spend planning your approaches to your customers? If you want to be successful, it is important to plan how you are going to sell to your customers. What do you want your...
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Are You Ready for the Thanksgiving Sales Weekend?
Thanksgiving is coming up in a couple of weeks, and as you well know, Thanksgiving weekend is one of the busiest weekends of the year for many wineries. Are you ready to sell lots of wine and make new...
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Are You Ready for the Busiest Week of the Year?
This is a busy week for the tasting room. After Thanksgiving, you have a busy three days. By the time Sunday comes you will, more than likely, be exhausted. A couple of small things to remember when...
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Make Your Winery the Best Place for Holiday Shopping
Now that we have Thanksgiving behind us, we just have to get through Christmas and New Year. If you have not already done so, it is time to dig out your most comfortable working shoes and check your...
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What Do You Have Planned for 2024? (This Is Not a Typo)
I am sure you have started on your 2024 missives to your customers (maybe). To make it easier on yourself, when you have ideas or hear of something that you think would work for your winery write it...
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Selling More Wine
What are your plans for bringing in more customers this year? If you already have a plan, is it in writing? If not now is the time to put a plan together. Start by talking to your staff. Ask them what...
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Do Your Customers Know That They Are Important to You?
As a single woman walking into a winery, I know that I am not necessarily their favorite type of customer. Sometimes I can see by the look on the server’s face that she/he does not think I am going to...
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How are You Handling Crowds at the Tasting Room?
Did your holiday sales meet your expectations? If not, what was missing? The customers? Visitors’ willingness to buy? Not enough staff to serve the customers in a timely manner? Not enough wine? Not...
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Do Your Customers Know You Appreciate Them?
What makes first-time visitors regular customers and promoters of your winery and brand? For most people, it is how they are treated. If your guests feel that the employees they meet at the winery are...
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What Are You Doing To Encourage Buying During the Slow Months?
Unless you are having a special event, the first quarter of the year is more than likely not your busiest time of the year. Your customers may be realizing how much money they spent over the holidays...
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What’s New In Your Winery?
Are you keeping your customers updated on new things that are happening around the winery? It may be that you have new wines on your list, it may be that you have updated your tasting room, or you...
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Push the Buying Button
I have been to quite a few wineries where as soon as I walk into the tasting room I am overwhelmed by information on the wines. If I am new to the world of wine, I would be lost within the first two...
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What Do Your Customers Have To Say About You?
This is a blog that I originally wrote in 2013. But it is just as important in 2023 as it was in 2013. *** Social media for many retailers means posting something about their product and hoping that...
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Encouraging Guests to Return
Most wineries put a lot of time and effort into encouraging visitors to come to their winery, sample the wines and hopefully buy wine to take home with them. The goal is that the guests leave with a...
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The Selling Season Is Upon Us
While selling wine to consumers is a day-by-day, month-by-month proposition, it is time to start gearing up so that we are ready for the busy months of the year. Look into the files and remind...
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Encouraging Customers to Buy
When first-time customers come into your tasting room, you want to do everything that you can do to make them feel that they have made a good choice. Be warm and welcoming: Some people, especially...
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The Easiest Thing You Can Do to Promote Sales
What is the easiest thing you can do to promote sales through the tasting room or over the phone? It is so easy that you are already doing it and if you are not, you should be. This miracle of nature...
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Are You Asking Your Customers to Send You Feedback?
Customers like to believe that they are important to the wineries they visit and buy from. Asking your customers for feedback is a great way to stay in touch with them and get their opinions (which...
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Who Is Your Target Audience?
It is coming into the busy season for the wine business. As the weather improves, wine lovers begin to get out and about to find new wines they like and will buy. Before it gets too busy, sit down...
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Publicize Your Safe Environmental Practices
“Do wine consumers care about how their wine choices impact the environment?” The answer is: They Do Care!! My question for wineries is twofold: 1. Do you consider the impact on the environment when...
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