What makes first-time visitors regular customers and promoters of your winery and brand?
For most people, it is how they are treated. If your guests feel that the employees they meet at the winery are also glad to meet them.
No matter how busy you are, taking the time to greet people as they come in sets the tone for the entire visit. If you have a certain time that is the busiest, say 12 noon to 4 p.m. on the weekends, have a greeter at the door during those hours.
How many times do you tell your regular customers that you appreciate their business? Showing and telling these good customers that you are grateful for their patronage should be said at least once during every visit. Most of your regular customers like others to know that they are friends of the winery owners and staff. If you treat them well, they are more likely to say good things about your winery when they are visiting as well as when they are drinking your wine with others.
There are different ways to say thank you to your regular customers for being a part of the winery family, such as special events that only these regular customers or club members can attend.
In addition, letting new customers know that guests who visit and buy regularly get special attention and special wine offers, not to mention a couple of events just for them, are some of the ways that you can encourage participation.
Most people like to feel special. When you make them feel special, they will come back more often, tell their friends about your winery, and encourage them to visit the winery and buy wine.
A tip of the glass from me to you!
