Hard to believe that it is coming up to the end of 2022 and that the holidays are just around the corner again. Thanksgiving is less than a month away, with the December holidays and New Year following in quick succession.
If you have already started planning and organizing holiday sales, good for you. If not… it’s time to get started.
What type of promotions do you have planned to promote holiday sales?
- Mailers to your customers
- E-mail offers
- Ads in magazines or newspapers
- Information prominently displayed in the tasting room
- Signage for stores that sell your wine
- Reminders of special holiday pricing
There are many of your customers who like to get an early start on their holiday shopping. If you wait too long to start promoting you may miss those shoppers who like to get their holiday shopping finished early.
Think about offering special pricing to your best customers, giving them special discounts if they purchase before a certain date or on certain wines.
You may also want to promote a certain weekend before the holidays where customers and guests can try some older vintages that you are bringing out especially for the holiday season and will be available for purchase in three, six, or twelve packs (depending on how much you have available).
Let your customers know that you will be offering the opportunity to try older wines or food pairings with current wines. You may also plan a quiz and ask customers questions about your wine. Offering prizes or discounts for those correctly give you the right answers.
We have only touched the surface with these ideas. There are many more that you may think would be fun for your customers and get them in the mood to buy.
A tip of the glass from me to you!
