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D.A.R.E. To Sell: Tips to Increase Sales through the Tasting Room
As it is already May and wineries throughout North America are getting busier and busier, it seems like a good time to remind you of methods of interacting with guests that can and will increase sales...
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Getting The Most Out of Your Events
As event season is already upon us, it’s important that we are ready to ensure the success of the events we work hard to produce. Here are a few tips when hosting events. Create An Atmosphere You want...
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Connecting with Guests
Think of connection with your guests as the most valuable tool in your sales toolbox. Once you have created a connection with the people who come to your winery, the sale will be much easier and your...
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Assume You Know
“On a cold January day, a forty-three-year-old man was sworn in as the Chief executive of his country. By his side stood his predecessor, a famous general who, fifteen years earlier, had commanded his...
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Features & Benefits of Wine – From the Point of View of the Guests
In sales, we talk a lot about features and benefits. However, sometimes when I am at the tasting bar it seems that there is not a clear distinction between what is a feature of the wine and what is a...
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How New Customers Find You
Having information on how your customers find you allows you to use the money you put towards advertising and promotions much more effectively. Start by asking current customers how they found you....
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From First Time Visitor to Long Term Customer
How do you turn a new customer into a lifelong buyer and friend? The easiest way to do this is to show new customers that you are not only interested in what you have to say to them about your wine,...
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Are You Doing Everything You Can for Your Guests?
If you want to increase your sales and ensure that guests who visit your winery for the first time want to come, think of the small things that make the difference between a good visit and a great...
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Connecting with Your Customers
I go into a number of winery tasting rooms where it seems that the wine staff members are focused solely on telling customers about the wines: the different wines they make, how they are made, how...
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Encouraging Customers to Purchase Wine
How is the customer service at your winery? Is the service you give your customers more important than telling them about the wines you produce? Do you think more about making your customers happy...
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Creating Key Messages
How do your customers and potential customers view your brand and your business? In order to make a good impression on your visitors and customers think about what messages you are presenting to...
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Motivating Your Tasting Room Staff
People sometimes take positions working in tasting rooms because they are interested in wine themselves. However, it is also important that they are interested in people and interested in selling...
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Give Your Winery Guests Some Fun Facts About Wine
Usually, when consumers come to visit the winery, we give them lots of facts on wine and winemaking. I have also found that presenting your guests with some wine or grape trivia that they can take...
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Beautiful but Bloodless
Every Wednesday I have a Zoom chat with two winery owners and three wine writers. We talk about the industry in general and about things that are going on. This past week we were talking about...
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Marketing Your Wines
By a show of hands how many of you love marketing your wines? Even if you have a full-time marketing director and marketing staff, everyone in the company shares some responsibility to ensure that any...
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The Richest Generation in American History is Coming Your Way. Are You Ready?
I subscribe to Tuesday Tidbits, a weekly information sheet by Donniella Winchell, Executive Director of the Ohio Wine Producers Association and a long-time powerhouse in the wine industry. With...
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Creating an Emotional Connection with Your Visitors
Creating an emotional connection with visitors as individuals not just as possible wine buyers will not only encourage them to buy wine on their first visit, it will encourage them to buy your wines...
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Creating the Desire to Purchase
Approach sales in a way that sets you apart from other wineries and their wines. A way that allows you, personally, as well as the wines and winery, to make a positive and lasting expression. In...
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Give Your Customers More Reasons To Buy Wine
As there is still a couple of weeks until the holidays, not to mention the New Year coming right after, many people are still buying gifts for family and friends. In fact, some people have not yet...
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Holiday Reminders
Here we are, only two weeks until the end of another year. Hard to believe that we are already rolling into 2022. There are holidays for most of the world’s religions around this time including...
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