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Wine, wine, everywhere!
We are still seeing more and more wineries opening up all over North America. In addition, there is a great deal of growth in the craft breweries and small distilleries industries, and I don’t see that...
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Take A POSitive Approach To Finding A POS System
When I am out and about at conferences or working with wineries, I am often asked to recommend POS (Point-of-Sale) systems. That is such a hard question to answer, as the right POS varies for each...
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Are You Ready For The Crowds?
Now we are into the wine tasting season, life in the tasting room has gotten busier, especially on the weekends. The number of visitors increases exponentially in many wineries and particularly in the...
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Writing Enticing Sales and Promotional Material
The other day I was proofing a winery holiday offerings printed piece for a graphic artist friend of mine. It really was a lovely piece, attractive graphics, nice layout and the copy was good… except...
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Y’all come back now, ya’ hear!
You have been diligent in getting the word out about your winery and wines, with good results. You are seeing more visitors and selling more wine, and some of these people are even joining the wine...
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Searching for Reasons to Buy
In the second part of my five-blog series on making buying decisions, I am writing about how most visitors to your winery identify their options for purchasing. There are many ways that people research...
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5 Steps In Making Decisions to Purchase: Step 5 – Assessing The Decision...
Most businesses are looking for long-term customers. Consumers who will buy from them repeatedly over the course of their lifetimes are the ultimate goal. That’s the reason companies have to be aware...
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Sales Is Easier Than You Might Think
I find that there can be anxiety around the sales process. I have heard people say that they don’t like to sell because they don’t want to be pushy, or that if someone wants to buy something, they will...
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Are You Using Calls to Action to Increase Sales?
I get lots of emails from wineries letting me know about what’s going on with that winery, or about things available for me to purchase. Though, not all these emails include a call to action. Sometimes...
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Are You Telling Your Stories to Your Customers?
How many stories do you have to tell visitors and customers? Is everyone saying the same thing, or do different people in the business have different stories to tell about the business? When you can...
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Have Tea, Will Travel
I just returned from a week in the Midwest, working mid week with the wineries of Iowa and then on to Illinois for some time with the wineries in the Northern region. After flying into and staying in...
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It’s Time For A Change
“If you keep doing what you’ve always done, you’ll keep getting what you’ve always got.” W. L. Bateman And nowhere is this quote truer than in the wine industry, although there are many different types...
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Identify Personality Types to Increase Sales
I came across an interesting article by Mikita Mikado the co-founder and CEO of PandaDoc on the ways people think and how you can get them to buy by paying attention to their actions to discern the way...
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What Do Your Customers Want From You?
Knowing what your customers want is part and parcel of making your customers happy and ensuring that they will continue to buy from you. Here are some tips on how to engage your customers: Use Their...
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More on Sales
When people come into your business do they already know that they are or are not going to buy from you? The answer to that question is no, they don’t. How many times have you walked into a business...
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Engaging Customers
I have been doing research lately on how to genuinely charm and engage customers. For those of us who serve the public, being charming to our customers should be at the top of the list. Shown below are...
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Making the Sale
Most of the wineries I know would like to increase their sales, though many of them are not sure how to go about it. Selling is not hard, it just takes some practice and an understanding of the basics....
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Creating Value
What is it about your products that make consumers want to buy them? The answer is value. Many times when we think of value we think of price. However, value does not necessarily mean price. Consumers...
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Searching For The Lost
If cases of wine were missing from your winery, would YOU start a search to find out what happened to them? Of course, you would. The idea of cases of wine disappearing without a trace is not good....
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What Makes Guests Buy?
If you want to be good at hospitality and/or sales, it helps to have a genuine interest in people, rather than having an interest only in the product you are selling. Otherwise, it is likely you will...
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