If you want to increase your sales and ensure that guests who visit your winery for the first time want to come, think of the small things that make the difference between a good visit and a great visit.
When your guests walk in the door, do you let them know that you are pleased to see them?
Are you smiling at them as you welcome them? There is nothing that makes people feel more welcome than a genuine smile. Even if you are not particularly enamored with the guests, they should not know that. Perhaps they had a bad experience at the last winery they went to and they are not over it yet. No matter what, your demeanor should be pleasant and cheerful.
Do you let your guests know that you are interested in them? Do you give your guests a chance to talk about their lives, knowledge of wine, or any other subject they bring up? Some people just want someone to talk to. If they want to talk, let them.
You can slide a sentence or two about each wine as you are pouring it. In some cases, you can sell more wine by talking about it less.
Do you encourage them to add themselves to your mailing list, so they can find out about special events that they would like, or new wines that are coming out?
If you have the time, do you walk your guests to the door and tell them how much you enjoyed their visit?
There is so much you can do to make your guests’ visit to your winery a memorable experience and one that will encourage them to buy wine, tell their friends about your winery and bring them back for another visit.
It costs nothing to be nice and can allow you to sell more wine.
A tip of the glass from me to you!
