Your wine club is an important avenue for additional sales, not only through wine club sales but through the promotion of your products to people who may never have heard of your wines through your current wine club members.
When people join your wine club they are more likely to offer your wines to others. They are also more liked to introduce your wines to others by using the wine as gifts or taking a bottle to a party or event they are attending.
Additionally, because they have joined your wine club and really believe in your products, your members are more likely to talk about the wines and the winery to others whether they are friends or strangers.
For example:
- Wine club members who are in the winery to pick up their wine club purchases are likely to talk to other visitors about how great your wine club is while they are there.
- Club members will bring out wine club wines to share with friends they have invited over for dinner or a drink.
- If wine is a topic of conversation for your wine club members at parties, meetings, or other occasions your wine will be part of the discussion.
- Your wine club members also like to tell others they are part of your wine club, especially when they can talk about special events they get invited to as wine club members only.
- Consider a special wine club sign-up month where you add a couple of additional benefits for those who sign up.
Your wine club should be promoted in the tasting room with written information, signage, and by the winery staff as well as through your newsletters. At least a couple of times a year do a mailer or email reminding people about the wine club and why it is such a great thing for them.
A tip of the glass from me to you!
