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Keeping Your Customers Loyal to Your Brand
What do your customers want from you? I imagine the first thing that many winery people say is “Good wine” and they would be right. However good wine is not the same for all people and (amazingly...
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Make the Most of Summer
Today is the first day of summer and the longest day of the year. So, welcome to the start of summer. According to the calendar, Wednesday, June 21 is the start of summer. It means that the sun is in...
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Summer Is Almost Upon Us
Only one more week until the start of summer. Summer officially begins on June 21, 2023. I did a little research into the solstice and how you can celebrate the day with your customers. I found an...
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Are You Promoting Your Wine Club Enough?
Your wine club is an important avenue for additional sales, not only through wine club sales but through the promotion of your products to people who may never have heard of your wines through your...
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Encouraging Customer Recommendations
How many times have you seen strangers start talking to each other in your tasting room? It happens quite a lot. Many times, your customers will start a conversation with other guests about the...
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Do You Appreciate Your Customers?
Asking if you appreciate your customers may seem like a silly question. We all know that if it wasn’t for customers we would not, most likely, still be in business. However, we don’t always remember...
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Ways to Encourage New Guests to Become Long-Term Customers
What are you doing to make your winery stand out from the crowd? You want new customers to visit and to come back often. Offering a mediocre experience is not likely to do that. If you know that your...
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Encouraging Your Followers to Buy
Encourage sales to the customers and others who are on your mailing list. One of the important things to get the most out of your promotions is to promote them well. Make sure that your past customers...
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Publicize Your Safe Environmental Practices
“Do wine consumers care about how their wine choices impact the environment?” The answer is: They Do Care!! My question for wineries is twofold: 1. Do you consider the impact on the environment when...
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Who Is Your Target Audience?
It is coming into the busy season for the wine business. As the weather improves, wine lovers begin to get out and about to find new wines they like and will buy. Before it gets too busy, sit down...
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Are You Asking Your Customers to Send You Feedback?
Customers like to believe that they are important to the wineries they visit and buy from. Asking your customers for feedback is a great way to stay in touch with them and get their opinions (which...
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The Easiest Thing You Can Do to Promote Sales
What is the easiest thing you can do to promote sales through the tasting room or over the phone? It is so easy that you are already doing it and if you are not, you should be. This miracle of nature...
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Encouraging Customers to Buy
When first-time customers come into your tasting room, you want to do everything that you can do to make them feel that they have made a good choice. Be warm and welcoming: Some people, especially...
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The Selling Season Is Upon Us
While selling wine to consumers is a day-by-day, month-by-month proposition, it is time to start gearing up so that we are ready for the busy months of the year. Look into the files and remind...
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Encouraging Guests to Return
Most wineries put a lot of time and effort into encouraging visitors to come to their winery, sample the wines and hopefully buy wine to take home with them. The goal is that the guests leave with a...
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What Do Your Customers Have To Say About You?
This is a blog that I originally wrote in 2013. But it is just as important in 2023 as it was in 2013. *** Social media for many retailers means posting something about their product and hoping that...
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Push the Buying Button
I have been to quite a few wineries where as soon as I walk into the tasting room I am overwhelmed by information on the wines. If I am new to the world of wine, I would be lost within the first two...
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What’s New In Your Winery?
Are you keeping your customers updated on new things that are happening around the winery? It may be that you have new wines on your list, it may be that you have updated your tasting room, or you...
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What Are You Doing To Encourage Buying During the Slow Months?
Unless you are having a special event, the first quarter of the year is more than likely not your busiest time of the year. Your customers may be realizing how much money they spent over the holidays...
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Do Your Customers Know You Appreciate Them?
What makes first-time visitors regular customers and promoters of your winery and brand? For most people, it is how they are treated. If your guests feel that the employees they meet at the winery are...
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